A new home for ideas

For a long time, we have been working toward our new Labspace—because it will be the center of everything we do. It is the place where we will begin the journey with our clients in the future, where a single direction gradually becomes an entire living environment. And it is where the oora way of living can be experienced for the first time, in a finely balanced interior that makes visible and tangible how we work. Here, we will accompany our clients throughout the entire development process—from the initial idea to concrete implementation.

The new area has been deliberately designed as a creative space for connection: an inspiring, top-tier environment that enables exchange, collaborative creation, and well-founded decision-making. This also includes our sample library, where materials and surfaces become tangible and where we can explore combinations together with our clients, allowing colors and patterns to unfold their effect. Above all, however, we want to get to know the people we work with—this is why the space also includes a coffee bar, offering room for informal conversations and spontaneous encounters.

The opening of the oora Lab also marks the beginning of our comprehensive redesign: in 2026, oora will relaunch with a new visual language, a philosophy distilled to its essence, and a precise brand presence that clearly shows what we stand for—today and in the future. We look forward to your visit!